Relaunch of an Icon


EBEL celebrates its heritage with an icon of 1970s’ sport chic design: the EBEL Sport Classic. The relaunch of this classic timepiece, a pillar of the brand’s renown in the 1970s and 1980s, is a tribute to EBEL’s formidable craftsmanship during this era. This is a watch whose beauty flows from its simplicity, and which has become a design signature throughout the entire EBEL collection. It represents the focal point of the brand’s repositioning, bringing a historic design classic firmly into the twenty-first century.

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The EBEL Sport Classic features a timeless design that embodies the very soul of style, with elegantly thin geometric features crafted in the pursuit of a perfect, flawless shape. The tapered links and flat surface of the trademark wave bracelet have been retained as a salute to the original Sport Classic model and its signature flexibility, while the new wave shape is more elegantly pronounced. Sleek and thin, this new bracelet is perfectly integrated into the watch’s curved case-back, providing inimitable comfort. An exclusive new locking jewelry clasp secures it to the wrist.


Crafted of stainless steel and offered in three sizes – 24 mm (Mini), 29 mm (Lady), and 40 mm (Gent) – the EBEL Sport Classic case features a distinctive hexagonal shape and flat, antireflective sapphire crystal. The polished chamfer between the top and side of the case is a further allusion to the design of the original model. The yellow gold bezel is held in place with five eye-catching and functional 18 ct gold screws that have flat, black polished heads and chamfered rims and slots – a reference to high-end watchmaking. The hexagonal yellow gold crown features an embossed kissing “E” logo. The new font used for the painted black Roman numerals gives the overall design a more contemporary look and provides a stylish contrast to the effortlessly elegant white dial, lending these EBEL Sport Classic models a sense of refined understatement.


The glamorous marriage of technical mastery and well-proportioned aesthetics imbues this timepiece with a stylish yet sporty look that is equally fitting for active and more refined moments. The EBEL Sport Classic perfectly captures the essence of the brand and is an enduring example of what can be created when beauty marries function.